In 2002, Volkswagen introduced the VW Phaeton at the Geneva Motor Show. The vehicle is a full-size luxury sedan that is marketed as a premium class vehicle. The original idea for the Phaeton was the brainchild of Ferdinand Piech, who desired a vehicle that would surpass BMW and Mercedes-Benz. Features of the Phaeton include an air compressor suspension system and four-zone draftless climate system.
When the Phaeton was introduced, it was at a price that was comparable to similar vehicles from Lexus, BMW, and Mercedes-Benz. Despite high expectations, sales fell somewhat short. Production of the vehicle ran at about 6,000 units per year. In 2004, approximately 1,400 Phaetons were sold in the United States and less than 1,000 were sold in the U.S. the following year. By 2006, VW announced that sales of the Phaeton in the American market would end. The vehicle was given a facelift that was revealed at the 2007 Geneva Motor Show. Updates to the Phaeton included a new center console with fresh controls and materials as well as LED daytime running lights. Two years later, the vehicle featured three new alloy wheel types, three new exterior color choices, new wood trims, new leather colors, and a rearview camera with Rear Assist. Updates were also made to the 2010 VW Phaeton.
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